** UPDATE – This deck was successfully funded on Kickstarter. Click HERE to purchase **
As the saying goes: “You live and learn.” The first time Ben Jones of Elephant Playing Cards launched Prism: Night onto Kickstarter I knew I wanted to own a deck of these cards. The colour, design, vibrancy, the gloss ink and just the very fact that they were different to anything I had ever seen made them a must-have for my collection. So I pledged for a couple of decks and sat back and watched and waited – counting down to the funding deadline as I’m sure Ben and all the other backers were too.
But the original campaign, after getting off to a flying start – funding reached 25% of the $20,000 goal in just 3 days – slowed down a bit, and in the end Ben decided to cancel the project early after it became clear that his funding total was just too high. He did, however, manage to get the support of 211 backers, raising pledges of $8301, so he knew he was doing SOMETHING right. Ben went back to the drawing board and had a good close look at the campaign. What could the problem have been? It wasn’t the cards themselves – we know that – so what had he overlooked?
This was Ben’s (and Elephant Playing Cards’) first Kickstarter campaign, so he might not have been as knowledgeable as some of the ‘resident’ project creators. After listening to his backers and opening his mind to thoughts and opinions, Ben reevaluated the whole project. He decided to lower the original price of $13 per deck, lower his funding goal, lower shipping costs, and then RELAUNCH the deck!! Excited much???? Heck, yeah!! Click here to be taken to the Kickstarter project page!
Not only is the Night deck being relaunched, the Day version of the deck is being added as a limited edition stretch goal – this means that if a certain (as yet undisclosed) amount of funding is pledged, then the Prism: Day deck will be an available option to everyone who has backed the Night deck.
This is what Ben Jones had to say on the Updates section of the original Prism: Night Kickstarter project page:
“During the last few weeks we have been analyzing the project; looking for ways to make it cheaper and more affordable, and I am glad to say that those labors have paid off! Through negotiations with Legends Playing Cards we have been able to drop the price per deck, making it more affordable for everyone! As a result, we will be RELAUNCHING this project soon – Saturday the 20th of June to be exact, with a lower project goal that I am confident that we can meet!
The most common concern about the cards was that they were too expensive per deck – a concern I fully understand. Unfortunately, the reason why there are no other playing card project like this is because adding another layer of special ink across every card face is not cheap. The original project prices included less margin than a ‘regular’ $11 Kickstarter deck, so with the new reduced pricing… well, let’s just say make sure to get them now because you won’t see them this cheap again! These cards are very hard to make work; technically, financially and production wise – so you are guaranteed a very unique product that is unlikely to have anything like it!
Not only have we been able to drop the price of the decks and the overall project funding goal, but we will now be including standard seals to all decks for free! The numbered seals will still be an unlockable stretch goal, but now you get that awesome elephant head on every deck you pledge for!
We still have every confidence in this project and are confident that with our incredible backers and adjusted campaign we will be able to successfully fund Prism: Night playing cards and get them our into the world where they belong! I hope you share my excitement for this unique deck, because the finished product will be awesome!”
I love how Ben hasn’t let this slight knockback dent his enthusiasm for this project – it is an amazing deck of cards that NEEDS to get out there. As he says, the cost of adding the gloss inks has jolted him a bit – it’s a challenge not even the most ‘celebrated’ playing card designers would wrestle with. But Ben knew how he wanted this deck to look and feel, and even after being faced with having to completely rethink the production of the cards, it was a non-negotiable aspect of the design. He is like an excited puppy about just the gloss ink alone!! And fair play to him – he didn’t want to offer an inferior product to his backers. You have to admire him for sticking to his guns.
I’ve been lucky enough to have had a ‘sneak-peak’ of Ben’s next playing card project ‘Pipmen’, and I can state categorically that this is one playing card designer worth watching. He puts a lot of work into his designs and a lot of thought. He won’t be churning out any old rubbish just to get funding.
Click on this link to be taken straight to the Kickstarter project page and get in on the funding early to avoid disappointment – these will be extremely rare decks for a fantastic price. iCollectPlayingCards just wants to wish Ben Jones of Elephant Playing cards every success – it is much deserved :)
What do you think of these cards? Would you love to own a deck? Please feel free to leave any comments or questions in the box below, and please do ‘share’ this post on your social media sites by clicking on any of the buttons below. Thanks :)